I've been following the Jays for years and it's really frustrating watching Adam Lind as the Jay's first baseman. When you think that he got the game figured out he goes back to the DL! I agree with eguapo that Rogers&Co. don't want to inflate their salary structure. Corporate line is that get players with 'controllable years of salary down the road'. Problem with this approach is that they will almost always end up with players who had past their prime. For example, they maybe interested in trading for Cano once he has about 3 years left on his current contract. Would I take Cano after 7 years with possible diminishing skills from today?
I haven't looked into the financial standing of the Chicago Cubs. But,it makes great business sense that they kept making money while the team kept losing. In Toronto,we have the Leafs as perfect example and now the Jays are followed with the same business models.