This reminds me of that waste of time and money on whether to call Beaches or Beach.
"The name of the community is the subject of a long-standing dispute. Some long-time local residents assert that "The Beach" is the proper historical name for the area, whereas others are of the view that "The Beaches" also has at least equal historical provenance and is additionally the more universally recognized neighbourhood name, particularly by non-residents. All government levels refer to the
riding, or the ward in the case of the municipal government, as
Beaches-East York.
[8] As well, for research and information management purposes, the City of Toronto government officially categorizes the neighbourhood as "The Beaches".
[9]

The former Beach Theatre, presently Beach Mall. A long-standing issue in the community has been the area's name, whether its proper name is "The Beach" or "The Beaches".
The dispute over the area's name reached a fever pitch in 1985, when the City of Toronto installed 14 street signs designating the neighbourhood as "The Beaches". The resulting controversy resulted in the eventual removal of the signs, although the municipal government continues to officially designate the area as "The Beaches".
[1] In early 2006 the local Beaches Business Improvement Area voted to place "The Beach" on signs slated to appear on new lampposts over the summer, but local outcry caused them to rescind that decision.
[10] The Beaches Business Improvement Area board subsequently held a poll (online, in person and by ballot) in April 2006 to determine whether the new street signs would be designated "The Beach" or "The Beaches", and 58% of participants selected "The Beach" as the name to appear on the signs."
In fact, the two names have been used to refer to the area since the first homes were built in the 19th century. In his book,
Accidental City: The Transformation of Toronto,
Robert Fulford, himself a former resident, wrote: "the historical argument for 'the Beaches' as a name turns out to be at least as strong as the historical argument for 'the Beach'". "Pluralists" hold that since the area had four distinct beach areas, using the singular term is illogical. Those preferring the singular term "Beach" hold that the term has historically referred to the area as the four distinct beach areas merged.
[10]