I didn't say that I expected it to happen. I said "if they were serious". And by serious, I mean serious about giving the fans a proper team to cheer for, instead of letting shapeero weaken the former playoff team each successive year.
Yes, Rogers is a business and is beholden to their shareholders. I wonder how happy the shareholders are when attendance has gone from:
2016--3.4M
2017--3.2M
2018--2.3M
As I'd previously estimated, losing a million asses in the seats (along with concessions, souvenirs, apparel, advertising revenue [decreased viewership]) they probably lost north of $100M by not keeping the team competitive and going on the cheap. If they are a responsible business driven by the bottom line spending $30-40M to get a more competitive roster would more than pay for itself. It does not seem like a difficult process. And they'd build, or at least maintain good will with the fan base who could see that the team takes the fans seriously. That pays off down the road as well. It matters not if AA traded prospects (who, for the most part, have really not done very much). Rogers is filthy rich. For them, spending money should be easier than an individual.
Throw some money at the problem. It is totally illogical and bad business sense to do what they have done.