I can't agree more with you. I never tried JM before then I went to the markham location during second week of opening. I ordered phily cheesecake (since steak and cheese is my favorite sub from subway and I'm a hot sub kind of guy).I was expecting to choose toppings like how you do in subway but after I ordered they just asked me to wait at the end of the line to get my subs. And the subitself was just ok, definitely not worth for me to wait 45 mins in the line just to get a not customized sub with average tasting. i will probably go back to give it another chance with the cold sub after they hype dies down, as everyone is saying their cold sub is better