Major league baseball needs to market and address the game to today's younger'ish fans. Tomorrow's market has no patience for a 3+ hour game that is played daily. Even older fans are tuning out due to the length of some games.
I love baseball simply for the purity of the game. It is the best game that listening to or viewing are almost equal (I used to prefer to listen to the game with Tom & Jerry). It's also the only game you can have on while you are doing other shit. You can step out for a couple of innings and be up to speed instantly when you come back. I also enjoy the statistics and analysis the game, the insight and historical references, the fans, and the tradition of the game.
So when they can grow the market, it only makes it better.