Unless I'm mistake, the actions in the West Bank are explicitly targeted raids on wanted terrorists, not a general invasion and air campaign. I know there are people who want to portray it as being the same as in Gaza but it doesn't seem the case. Looking at images and footage in Jenin etc do show damage to buildings but every image I've seen has been close cropped as the damage was to buildings that were directly used in combat, not part of a widespread air campaign. Considering these raid have coincided with Hamas stepping up West bank activities including attempted bus and car bombs, it makes sense that Israel is trying to stop those groups.
As for ceasefire, I'm totally on board and as franky's tweet admitted, so are most Israelis, especially as it seems Hamas has started executing hostages. The trouble is how to get Hamas and netanyahu to actually agree; Hamas didn't even send anyone significant to the latest rounds of negotiations.