There are many stores that would download the IPTV App for you after you purchase the Device. Then for subscriptions they charge something like $150 for the full year or at $15 per month. You have to instruct them as to your preferences for Channels and Sports as there are over 10,000 channels around the globe. As an example it would not make sense if you do not speak any East European Languages but have all those channels loaded on your device. Setting up once you get it home is indeed very simple, and all you have to do is hardwire it to your TV set and connect it to your Wifi. Make sure you have unlimited downloads on your Wifi and a minimum of 25 Megabits per second in downloads with your Wifi Speed. Then enjoy all your channels, sports and movies including porn. Do not forget to get a free password to unlock the adult channels.Was this complicated to set up or was it simple?