I would think that the boomers and their kids already have phones.Of course, there are also tons of foreign students and TFWs.Any idea how many of those new subscribers were immigrants? I am sure that there were some and adding subscirbers is certainly a good thing but the level of immigration based subscriber grwoth could not be meterail to Rogers bottom line.
From Statscan(2022):
- Immigration accounts for almost 100% of Canada’s labour force growth. Roughly 75% of Canada’s population growth comes from immigration, mostly in the economic category. By 2036, immigrants will represent up to 30% of Canada’s population, compared with 20.7% in 2011.