New Bell branding

Tangwhich

New member
Jan 26, 2004
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All the new promotional material for Bell has any word with 'er' in it highlighted in blue. I can't think of what that represents. Any ideas?
 
How about that new Bell logo, must have taken 5 minutes to come up with that one. I can see the marketers now.

"Type in Bell in MS Word and lets just pick a font that looks good."
(4 minutes later experimenting with fonts)
"Okay Futura looks good "
(I actually spent 1 minute matching, I should get a life)
"Now squeeze the letters closer together and make the fonts bold so it looks like we designed it ourselves."

And now for the campaign itself...

"Hey guys, did you see that they are bringing back George Clooney for a show in the final season of ER?"

"ER?"
 
I can't believe the marketing squad came up with something so lame. I wonder how much the marketing team made to think of this crap idea.

Sorry. I actually can believe it.

Bell is absolutely horrible.

When I was living in Mississauga, I called them to order their best high speed internet service and they called me back to tell me that they could not provide me with it for 6 months! I couldn't believe it so I said I am taking my business elsewhere and telling everyone I know that you are completely incapable of doing anything.

Note: When I decided that I no longer wanted Sympatico (because I had ordered the service originally and then they called me to say that they could not provide the service, there was an option (I believe it was 310-BELL or something) to press 4 to cancel your Sympatico services.

It just goes to show you that there must be many people cancelling their service if their is an actual option to cancel services on their options menu.
 
ER = Ever Revolting.

Shallow Throat said:
How about that new Bell logo, must have taken 5 minutes to come up with that one. I can see the marketers now.

"Type in Bell in MS Word and lets just pick a font that looks good."
(4 minutes later experimenting with fonts)
"Okay Futura looks good "
(I actually spent 1 minute matching, I should get a life)
"Now squeeze the letters closer together and make the fonts bold so it looks like we designed it ourselves."

And now for the campaign itself...

"Hey guys, did you see that they are bringing back George Clooney for a show in the final season of ER?"

"ER?"

ST....

It's the New Rage,
Bell rebranded a number of years ago, and added the the face image, was to give the impression furture, to its logo, Everyone was Shocked that the "Ma Bell would do such a thing"

Not Only did they Fuck with the Tried and True Logo, they got charged a Gazilion Dollars for the rebranding and design program.

The New logo of today is not that Far off from what it was a 100 Years ago. Bingo!!!! Some junior designer came up with this new version, after weeks of thinkering, not like your 4 to 5 Minutes. (I think your in Design Right???)

The the Real KaFuckle.........Some Smart Ass VP of Marketing Actually Approved this Lame Reinvention of a 100 year old Logo, and its back in Blue Again.

Price for Logo Design. $1,000.000.00 Maybe More.

BullShit Baffles Brains.....

Time for Rogers to rebrand back to its Frutiger 65 Again. Their Convergence Loop is the Chase Bank Logo Rotated 90 degrees, with a fade.
 
No.
You're all wrong.
I saw what it was supposed to mean.

DownloadER.

You see a girl moving down an escalator. Each sign down further down the stairs or escalator she moves a few inches further down on the sign. and it says DownloadER.

and she's smiling at a cellphone.

Its also synonymous with going down an escalator or stairs "DownloadER"