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Gillette's new commercial is drawing a huge backlash and boycotte..

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frankcastle

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Feb 4, 2003
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For the guy who cited the number of dislikes for the youtube video...… we can't assume all the dislikes were for the same reason. For example, some might not like the idea of companies preaching, some might find their actions hypocritical since they in the past were accused of charging more for women's razors, some might have found offense to the video.

But based on the number of views there are also many people who did not feel moved to click like or dislike. Me personally I almost never click like or dislike on any youtube video.
 
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trainII

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Nov 27, 2018
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let's face the ad is condescending at best. The last organization I need to tell me how to act is a US based multinational consumer products company.
 
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trainII

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Maybe Proctor and Gamble better served by fixing their publicity mess at Johnson and Johnson instead of creating a new one a Gillette. The days of "any publicity is good" surely doesn't still apply.
 
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rhuarc29

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Apr 15, 2009
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frankcastle said:
https://www.theguardian.com/sport/2018/sep/08/colin-kaepernick-nike-ad-sales-up

How's a 31% sales surge after the CK ads?

https://www.theblaze.com/news/2018/...cted-its-bottom-dollar-the-figure-is-stunning

Overall, Nike's stock is up 36 percent on the year, making it the highest performing company on the Dow Jones Industrial index 30 blue-chip stocks.

Clearly you are a consumer without a search engine
Click to expand...
I expected Nike's ad to be effective. They KNEW their demographic. Their demographic was more likely to sympathize with Colin Kaepernick than oppose him. That was smart marketing.

Gillette, on the other hand, just rubbed a bunch of their core demographic the wrong way. While I don't personally base my purchasing decisions on the social agendas of brands (I care only about the quality of the product), plenty will.
 
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Jasmine Raine

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Jul 28, 2014
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rhuarc29 said:
I expected Nike's ad to be effective. They KNEW their demographic. Their demographic was more likely to sympathize with Colin Kaepernick than oppose him. That was smart marketing.

Gillette, on the other hand, just rubbed a bunch of their core demographic the wrong way. While I don't personally base my purchasing decisions on the social agendas of brands (I care only about the quality of the product), plenty will.
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Except you forget about the power women have in the shopping economy. Married women do most of the shopping for example. For every guy who stops buying, a women will switch over and if most of your opinions are correct about the power of the SJW campaign, those who are/were bullied or who have kids who are bullied, for women, this commercial reached them.

The core demographic might be men, the shopping power will lie with women firstly and that ad did convert many that would counter those who are actually going to stop buying Gillette products.
 
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Fathammer

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Mar 9, 2018
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frankcastle said:
https://www.theguardian.com/sport/2018/sep/08/colin-kaepernick-nike-ad-sales-up

How's a 31% sales surge after the CK ads?

https://www.theblaze.com/news/2018/...cted-its-bottom-dollar-the-figure-is-stunning

Overall, Nike's stock is up 36 percent on the year, making it the highest performing company on the Dow Jones Industrial index 30 blue-chip stocks.

Clearly you are a consumer without a search engine
Click to expand...
Nah, kinda dont really give a fuck. I buy NIKE because they are the best feeling shoe for me. I dont care about the politics behind it nor do I care about stock performance. If I like it, I buy it.

I dont tend to let the stupidity of butt hurt members of my society rule their opinions over me. I live my way. You dont like it? Fuck you. Simple.

My neighbor is of middle east decent. THE BEST NEIGHBOR I HAVE!!! We have the same way of thinking. However, Im not too thrilled about having a million more coming to Canada and either is he. Are we racist? Who gives a fuck. Its not about racism. Its about WHO PAYING FOR THEM TO BE HERE!!!!
 
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Fathammer

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Mar 9, 2018
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frankcastle said:
https://www.theguardian.com/sport/2018/sep/08/colin-kaepernick-nike-ad-sales-up

How's a 31% sales surge after the CK ads?

https://www.theblaze.com/news/2018/...cted-its-bottom-dollar-the-figure-is-stunning

Overall, Nike's stock is up 36 percent on the year, making it the highest performing company on the Dow Jones Industrial index 30 blue-chip stocks.

Clearly you are a consumer without a search engine
Click to expand...
Just to add to the numbers, they are artificially inflated because of a political statement. What happens next year when things level off again??? Yup, the bean counters will see RED!!! We'll see what next year brings to NIKE stock performance?
 
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Frankfooter

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Apr 10, 2015
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Fathammer said:
I buy NIKE because they are the best feeling shoe for me.
Click to expand...
Fathammer said:
Just to add to the numbers, they are artificially inflated because of a political statement. What happens next year when things level off again??? Yup, the bean counters will see RED!!! We'll see what next year brings to NIKE stock performance?
Click to expand...
Thanks for confirming that despite your outrage you kept buying NIKE.
Though that kinda kills your argument about sales changing next year, doesn't it?
 
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omegaphallic

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Mar 26, 2010
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Jessica Rain said:
Except you forget about the power women have in the shopping economy. Married women do most of the shopping for example. For every guy who stops buying, a women will switch over and if most of your opinions are correct about the power of the SJW campaign, those who are/were bullied or who have kids who are bullied, for women, this commercial reached them.

The core demographic might be men, the shopping power will lie with women firstly and that ad did convert many that would counter those who are actually going to stop buying Gillette products.
Click to expand...
Not all women are SJWs, truth is SJWs are a minority, but a loud influencial one, because they occupy positions of power or can intimidate those who are.
 
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saxon

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Dec 2, 2009
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Jessica Rain said:
Except you forget about the power women have in the shopping economy. Married women do most of the shopping for example. For every guy who stops buying, a women will switch over and if most of your opinions are correct about the power of the SJW campaign, those who are/were bullied or who have kids who are bullied, for women, this commercial reached them.

The core demographic might be men, the shopping power will lie with women firstly and that ad did convert many that would counter those who are actually going to stop buying Gillette products.
Click to expand...
Only if the wife is buying Gillette products for herself. Changing brands for the hubby won’t work. Most guys are picky about their choice of toiletries and if the wife changes brands on him she’ll be headed back to the store to get the right stuff.
 
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Fathammer

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Mar 9, 2018
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Frankfooter said:
Thanks for confirming that despite your outrage you kept buying NIKE.
Though that kinda kills your argument about sales changing next year, doesn't it?
Click to expand...
I dont buy shoes EVERY year. They usually last me about 4-5 years as I wear steel toes at work most of the day.

Im just simply stating that I dont care who endorses anything. Its all about sales. It could have been anyone endorsing it. I just seem to like NIKE's design and comfort. I dont need some political or social injustice to tell me what to do.

Dont get me wrong though. A person, no matter of race, color etc, thinks that disrespecting their country is a good thing doesnt necessarily mean its a good thing and everyone should listen to them.

Everyone has a right to live and do it as you please. Im just not cool with someones thoughts being FORCED on me. Im sure you feel the same?

If I dont like the color white, would you be fine with me telling you better not like that color as well? And if you dont, I will shame you by name calling you?

Fair? No.
 
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Jasmine Raine

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Jul 28, 2014
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saxon said:
Only if the wife is buying Gillette products for herself. Changing brands for the hubby won’t work. Most guys are picky about their choice of toiletries and if the wife changes brands on him she’ll be headed back to the store to get the right stuff.
Click to expand...
Right. Which means she will keep buying the same products she has been buying for him for years. So how many actual married guys who use Gillette are going to actually boycott?

He is not going to go out on his own, change brands, maybe a couple times until her finds what he likes just to boycott from a commercial and if he tells his wife why, most wives will probably not agree and win the battle between them because again, she does the shopping. Not him.
 
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rhuarc29

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Apr 15, 2009
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Jessica Rain said:
Except you forget about the power women have in the shopping economy. Married women do most of the shopping for example. For every guy who stops buying, a women will switch over and if most of your opinions are correct about the power of the SJW campaign, those who are/were bullied or who have kids who are bullied, for women, this commercial reached them.

The core demographic might be men, the shopping power will lie with women firstly and that ad did convert many that would counter those who are actually going to stop buying Gillette products.
Click to expand...
I don't think so. 45.2% of men ages 18 and up are unmarried in the States. So for those guys, most of their purchasing decisions are within their own power. That already puts us close to the majority.
Of the remaining 54.8%, only 8.8% of them would have to have power over their own shaving purchases for this ad to not make economical sense based solely on the shopping power argument. I'd strongly suspect far more than 8.8% make those decisions. I would actually think it's over 50% just in the married demographic. We're talking about personal grooming preferences, after all!
 
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Fathammer

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Jasmine Raine

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rhuarc29 said:
I don't think so. 45.2% of men ages 18 and up are unmarried in the States. So for those guys, most of their purchasing decisions are within their own power. That already puts us close to the majority.
Of the remaining 54.8%, only 8.8% of them would have to have power over their own shaving purchases for this ad to not make economical sense based solely on the shopping power argument. I'd strongly suspect far more than 8.8% make those decisions. I would actually think it's over 50% just in the married demographic. We're talking about personal grooming preferences, after all!
Click to expand...
Ok. That can and probably is all true.

But how many of those single men are hetro sexual men who took exception to the ad, and how many who did take exception, how many are going to remember the ad in 4 weeks when they need a new blade and of those who remember, how many are actually going to boycott by trying something different.

The numbers keep going down.

For women, which already have the majority will have numbers that go up, as more and more cheer the ad.

Also remember that Gillette does make a female line therefore having a way to gain more customers.

To me it is neither here nor there. I just don't personally see how a "boycott" is really going to do anything to Gillette's bottom line.
 
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Smallcock

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