Gillette's new commercial is drawing a huge backlash and boycotte..

[Smallcock]

 

[rhuarc29]

10 pages prove that the Gillette knew exactly what they were doing with this campaign.

Depends what their goal is. Most corporations have a goal of selling more product. Sparking a conversation that is largely negative against them likely won't achieve that goal.
Even if their goal was to push the conversation in a progressive direction, they failed there as well.

All they really accomplished was to get people talking; mostly about how misplaced the ad was. Somehow I doubt that was their intent.

 

[Frankfooter]

Is it really stupid? I agree some of the objections are weak, or even stupid, but you get a lot of stupid on the internet (for and against). When I look at this in practical terms...

* Gillette's own tagline is "We've all got work to do. And it starts today." That is a blanket statement. There is nothing selective about it.
* There is a plethora of anti-male propaganda out there, and this just piles on. The patriarchy, white male privilege, the wage gap (which oddly enough, has very little to do with gender), etc.
* There are real societal issues but the media prints the headline and none of the science. Gillette has decided to pile on, against their base.
* They use a lot of questionable images, and concepts. In addition, the demographics shown in the video are highly calculated, and negative. Nothing is by accident.

I love free speech, and I encourage people to say every thought that comes into their head so I better understand who I am dealing with (and, of course, it works both ways .

In this case, Gillette has launched a campaign they feel is in their corporate best interests, that really does take on their entire base. "We've all got work to do." Really? From P&G?

In my business, I always bring people back to the question of "how does this make us $". I see no upside with this campaign. This is a bunch of insulated ideologues locked in a room, coming up with a bad idea. Now they are hiring firms to improve their youtube rankings, because it is a candidate for the most unliked video of all time.

I think the only "stupid" here is on the part of Gillette. Even if you like their message, in business terms this is a nightmare. The added irony is, what do you think the proponents of the ad would think about men who see escorts? This is now an illegal activity, legislated against by conservatives and liberals, and in the media it is typically associated with the horrors of human trafficking. Considering the video vilifies a man wanting to talk to an attractive woman, the answer is pretty apparent. At least we know Gillette is pro-cock-blocking.

Once again, I have no dog in this fight, other than being fascinated by a major business blunder by a brand in crisis that should know better.

Gilette, Gilette, Gilette......

You sure are talking about this advertising campaign and mentioning the companies name a lot.
I hadn't thought of them in years previous to this thread.

 

[oldjones]

Gilette, Gilette, Gilette......

You sure are talking about this advertising campaign and mentioning the companies name a lot.
I hadn't thought of them in years previous to this thread.

Me too. And somehow, I doubt there are many of those 'doing better' men who consider they and their buds have been so slandered by this ad that they'll be boycotting the company. Leaving only the un-evolved to join.

Even if Gillette wildly underestimated the attachment of some men to the, "Y'all can't tell me nuthin!", image of the hard ass and their numbers, the mere fact those men are proposing to not cut their whiskers to spite their gender-defined target is a leaf stolen from the Feminists Playbook. They usually swear at it, not by it, so that too is progress perhaps.

 

[Smallcock]

Me too. And somehow, I doubt there are many of those 'doing better' men who consider they and their buds have been so slandered by this ad that they'll be boycotting the company. Leaving only the un-evolved to join.

Even if Gillette wildly underestimated the attachment of some men to the, "Y'all can't tell me nuthin!", image of the hard ass and their numbers, the mere fact those men are proposing to not cut their whiskers to spite their gender-defined target is a leaf stolen from the Feminists Playbook. They usually swear at it, not by it, so that too is progress perhaps.

You fell for it hook, line, and sinker. Why on Earth do you think the people disappointed with the ad are macho hicks? They're not. Most are your every day average dude.

 

[basketcase]

.... Market share is down six straight years and was 54% in 2016 versus 70% in 2010, per Euromonitor. Sales dropped a further 3% in 2017....

And they managed to get millions of people talking about them again.

 

[Smallcock]

And they managed to get millions of people talking about them again.

Any publicity is good publicity, right? Be careful what you wish for.

 

[Smallcock]

The Gillette commercial worked on today's best young minds.

Students Hate Toxic Masculinity... But Can't Define What It Is

 

[Jasmine Raine]

This ad is not up to interpretation - there is a clear agenda here. If you don't see that then you are not looking at it objectively but with some unconscious bias. Gillette's target group is men, this is clearly aimed at men. It was hoping that they could lecture men on how to be men based on how a collective group of women want men to be like. Men have been standing up to bullying and teaching boys right - no razor ad directed by a feminist, backed up by a collective agenda is going to tell us what is right and wrong about men -

Interpretation is natural for everything.

And considering you are telling me that I am looking at it with bias, how can that not be said for you and others as well. Hahahahaha. The idea that we don't interpret what we see, and many of us see things differently, is laughable.

Just ask any cop talking to 20 witnesses who saw the exact same thing and ask him how many different stories you get.

You saw the commercial calling men assholes and I saw them showing men doing the right thing. I don't see them saying what is right and wrong about men. I see them showing how men are indeed standing up to this behaviour.

Now having heard the response by Gillette, no where did they say they were hoping to lecture men. So that is YOU pulling that message out of it because that is WHAT YOU SEE.

But I'm not going to fight this. See what you what you want. I will see what I want, and I'll ask myself why I see what I do and I think maybe you can do the same.

The only thing I have learned from this is too many men seem to think men are assholes. Which either they know something I dont about men or something within yourselves make you think asshole first. Again, it is a mirror issue not an ad issue. So look in the mirror and see why. Just my opinion.

 

[trainII]

The Gillette commercial worked on today's best young minds.

Students Hate Toxic Masculinity... But Can't Define What It Is

Great video. Proves they may not be the best and brightest.

 

[oldjones]

You fell for it hook, line, and sinker. Why on Earth do you think the people disappointed with the ad are macho hicks? They're not. Most are your every day average dude.

You may think the average everyday dude is the sort of regrettable throwback the ad pictures; Gillette clearly thinks most men are better than that. So do I.

Those enraged and angered — what you call "disappointed" — by the ad have made it loudly apparent they are not the ad's 'good guys'. If you say that makes them macho hicks, so be it. I did not.

 

[rhuarc29]

The Gillette commercial worked on today's best young minds.

Students Hate Toxic Masculinity... But Can't Define What It Is

Most people, not just young people, don't know how to think critically. So they fall prey to the various ideologies of the day. For young people, that means progressiveness, misguided or no. And they'll believe strongly in it, regardless of how little they understand it.

 

[Jasmine Raine]

Judging by this response it seems like i triggered something. If we interpret what we see that means we are using our own beliefs, biases, mentality, outlook etc to put those images together and come to a conclusion - we are not reading the message for the sake of the message.

True, people interpret what they see but that does not mean its the right way to absorb material. You stated and continue to state the reaction is based on "WHAT YOU SEE" - and you have made clear what you personally see in the ad - but you are also being presumptuous about what i see in the ad. Maybe, just maybe i am not interpreting anything. I am seeing it for what it is. I agree that men should stand up to bad behavior and raise their boys well - i don't need an ad clearly motivated by a feminist political agenda to tell me that.

Lets just...for arguments sake....presume the ad worked and men were cucked into bringing up their boys the way the ad wants us to. I guarantee you our society will be full of soy boys - fearful, lacking confidence, lacking courage and mental fortitude and lacking ambition.

Defending men's image against the ad does not mean all males are hiding the fact that we are "closet assholes" - that again is very presumptuous. This is the "if you are not with us, you are against us mentality."

This is a subtle movement geared towards challenging masculinity and we will see more campaigns like this just becoming more bolder and more in your face. This ad was testing the waters. The fact - and this is definitely not up for interpretation remains that this is a Men's brand - and this ad was directed by and the creative team was led by women. I know this because i am in advertising and i know its all about an agenda.

I'm not reading all of that. I stopped after to thought you "triggered" me. Sorry but nah. The caps were to emphasize not yelling. Hence they were only used on certain words. WTF would I get triggered by a commercial like that or the responses to it. I'm laughing at the response and how butt hurt men seems to be but that is just me.

So I will just agree to disagree. Have a great day. Sorry you wrote so much that I didn't read. Thanks for the effort though. I just don't care enough about this to keep beating the dead horse. Laters

 

[Jasmine Raine]

Yup - definitely Triggered.
Laterz.....

And that just proves that people see what they want to see. LMAO.

Thanks for helping me prove me point. Appreciated.

PS - since you are kinda new - I'll let you in on a little secret. If I'm trigger, the whole board knows it. I make sure of that. Just FYI. And if you don't believe, many here will testify to what I'm saying as true. I don't hide my emotions. When I am having them. LOL.

 

[Jasmine Raine]

With all due respect, this is where I think you go off the rails.

It is okay for people to like the ad. It is okay for people to not like the ad. As you say, we each "see what we see". However, when people disagree in this thread there has been a tendency to:

* For the "pro ad" side, infer anyone who does not like it must exhibit some of the behavior and hates being called out.
* For the "anti ad" side, infer anyone who likes it must be a soy boy or a feminist ideologue.

I only put my time in here as I find it interesting. Now people who live on the politics forum have migrated over (and I think these people are literally wasting their lives). For me, that means we are at risk of losing productive discussion. My interest in the ad is I consider it incredibly bad marketing (with marketing experts agreeing, and as I said earlier, Gillette has no choice but to dig in).

I think you are an exceptional woman in many ways. Let's disagree. But let's not assume either one of us are assholes for disagreeing.

To be clear, I'm not saying any side are assholes.

To me it seems that many men seem to think men in general are assholes. Which is not the case for me. I don't see men as assholes. An invisible man, yes but not men.

Just wanted to clear that up. I'm good for agreeing to disagree. It's one of my favs.

I am buying a new pack of mach3 blades today though. Not because of the ad but because I like the shave and so does anyone feeling my legs or licking my pissy.

This is such a Clichéd response....for someone who is triggered eace:

Okie dokie. Whatever makes you feel better.

 

[Smallcock]

You may think the average everyday dude is the sort of regrettable throwback the ad pictures;

No, the average everyday dude is not an asshole. You and the creators of the ad seem to think that caricature has widespread legitimacy.

Gillette clearly thinks most men are better than that. So do I.

Most men have never been assholes. What kind of men are you hanging out with or observing? Are they all in TV ads and online, or do you go outside and mingle with men in real life too?

Those enraged and angered — what you call "disappointed" — by the ad have made it loudly apparent they are not the ad's 'good guys'. If you say that makes them macho hicks, so be it. I did not.

When you disagree with something, you are automatically "enraged and angered"? Words on the internet and "Dislike" votes means "enraged and angered"? You promote the wacky progressive narrative without even meaning to.

 

[Jasmine Raine]

No?



You state anyone who disagrees with you is fucked up.
In the post I quoted you double down. You then triple down here:



You have taken disagreement and used it entirely to characterize the "opposition" in a dishonest and incorrect manner.
I do not see any evidence that those who do not like the ad fall into this category. We just think it is a bad ad.

I never once said anyone disagreeing with me is fucked up. Please don't try to put words in my mouth.


The first quote I made some grammar/spelling errors but my point was to those who only see negative. Negative about everything. I don't get those people. Never have and have posted the same in other threads on different topics. Not that they are fucked up. I wonder what goes on in their heads that has some people only seeing negative about all things in life in general.


And your last quote again, it looks to me based on some of the replies that many men think men are assholes. That is an observation of the opinions. Not that I am saying they are assholes. Nothing dishonest about it. Could I be wrong? Sure but that is the feeling I got from these and other replies to the ad from
Twitter etc. I don't understand why so many men seem to think like that.

And certainly not saying those against the ad are all assholes either. You are taking those quotes completely out of context and I'm not sure why. Again maybe you see something that is not really there.

I have done my best to clarify. I don't know how I can explain it anymore for you.

This is some creat insight to how men think.en are being usually vocal. I'm trying to figure some things out, stay what I'm seeing and see what the feedback is. But not once have I said those opposed are assholes or that those disagreeing are fucked up.

Now ironically enough, I'm off to buy those Mach3 blades.