The View has a solid audience. Most of the show's costs probably are just salary to the female hosts. They can always renegotiate when contracts are up if need be. I highly doubt the show is all that dependent on Whoopi or Joy Behar.I'm more shocked that The View is still on the air. You can't tell me that show doesn't lose money.
Daytime programming geared towards women always has a lot of consumer products companies as sponsors.