Urban legend
Rumors persisted that eating Pop Rocks and drinking soda would cause a person's stomach to boil and explode.[10] This was, in part, caused by the false assumption that Pop Rocks contain an acid/base mixture (such as
baking soda and
vinegar) which produces large volumes of gas when mixed through chewing and saliva.
[11] One of these myths involved child actor
John Gilchrist ("Little Mikey" in 1970s
Life cereal television commercials), who was falsely rumored to have died after consuming excess amounts of Pop Rocks and
Coca-Cola.
[10]
Though the confection had been extensively tested and found safe, the carbonated candy still alarmed residents in Seattle. The Food and Drug Administration set up a hotline there to assure anxious parents that the fizzing candy would not cause their children to choke. General Foods was battling the "exploding kid" rumors as early as 1979.
General Foods sent letters to school principals,
[12] created an open letter to parents,
[13] took out advertisements in major publications and sent the confection's inventor on the road to explain that a Pop Rocks package contains less gas (namely,
carbon dioxide, the same gas used in all
carbonated beverages) than half a can of soda.
Because of the unique flavor of the legend, and the duration of its perpetuation, the story has appeared in many other forms of media and fiction.
On the very first episode of MythBusters, Adam Savage and Jamie Hyneman put the Mikey rumor to the test by mixing six packs of Pop Rocks and a six-pack of cola inside a pig's stomach, complete with enough hydrochloric acid to simulate the acid inside a human stomach. Despite the pig stomach growing to three times its initial size, it did not blow up even after time was allotted for digestion. In another stomach used as an experimental counterpart, only a large amount of sodium bicarbonate along with acid and soda (and without any Pop Rocks) was able to cause a gastric rupture.
[11] The broadcast included interview clips with Pop Rocks Inc. vice president Fernando Arguis explaining the candy and the myth, and Savage later alluded to the myth at a presentation at
Rensselaer Polytechnic Institute by showing that Pop Rocks and soda—albeit in a smaller amount—in his own stomach was not fatal.
[14]
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