They deny based on a doctor diagnosis. Not to enrich shareholders.Hate to burst your bubble but OHIP denies coverage. Maybe not as frequently as 32% but it does. Particularly if you're over 80 years old. And as I said before you're just looking at a figure and not what drives that denial rate. You need to separate your emotions from the reality.
Stop being so emotional for profits. And yes, it's OK to care about people first.