Watching these cowardly businesses reminds me of these quotes From Timothy Snyder whose written award winning books on how fascism comes to democracies:
"Citizens should not obey in advance. Much of fascism is a bluff — look at our loyal cult, listen to our outrageous language, heed our threats of violence, we are inevitable! Hitler was good at that sort of propaganda. Yet to gain power he needed luck and the errors of others. American fascism, likewise, is far from inevitable. It too is largely bluff, most of it digital. The internet is much more fascist than real life, which is discouraging. But we vote in the real world. The crucial thing is the individual decision to act, along with others, for four months, a little something each day, regardless of the atmospherics and the polls and the media and the moods.
Big business should support democracy. In the Germany of the 1930s, business leaders were not necessarily enthusiastic about Hitler as a person. But they associated democracy with labor unions and wanted to break them. Seeing Hitler as an instrument of their own profit, business leaders enabled the Nazi regime. This was, in the end, very bad for business. Although the circumstances today are different, the general lesson is the same: whether they like it or not, business leaders bear responsibility for whether a republic endures or is destroyed."