This is about power. I'm white, and I can honestly say I cannot think of an offensive term someone could say to me that would upset me like if I were a POC being called ni**er or ch*nk or some other racial epithet. While "Cracker" apparently derives from a slave owner whipping people, I wouldn't get angry about being called one.How about "cracker"? Also innocuous?
But, the difference here is, as a white man, I am in the majority. I have perceived power and the backing of the government in ways that most POC do not feel. I get the benefit of the doubt when I walk into a store, where the clerks likely won't follow me in the aisles to make sure I don't shoplift. I have cops ignore me if I speed a little or other small traffic infractions that would probably result in a POC being pulled over.
Now, onto the topic at hand and Scott Adams....The question we should be asking is how Rasmussen conducted this poll. They are a notorious conservative polling firm who ask rigged and biased questions like "Should the government set limits on how much salt Americans can eat?" when they are talking about limiting the salt in pre-processed food. Apparently in this poll they also asked if Black people can be racist.
Now, as others have also pointed out, the whole thing about "being OK to be white" spurned from the backlash against BLM, where white supremacists tried to make it mean that black lives mattered more than any other race....which anyone who wasn't illiterate or could think critically would know was not true. Now, keep in mind that Adams has been dipping his toes in extremist right-wing rhetoric for a decade or so, it isn't shocking to see him embrace this type of bullshit.
Finally, while the right wants to whine about cancel culture and how this hurts free speech....fuck that bullshit. This is called consequences. A publisher like USA Today has the right NOT to publish work from anybody. They can choose to run what they want, when they want. That is freedom of the press. If the right-wing nut jobs want to force a publisher to print or air what they want, they are going against the First Amendment....especially if they attempt to do it via legislation.