Allison is bang on. There is a huge problem with no shows in Ottawa. It’s in part why many providers don’t tour here. Possibly it dovetails with the proliferation of spas, which encourage last-minute & short bookings, therefore cycle of double-bookings and ghosting from both sides as described above. Whatever the cause, I don’t experience this issue nearly as much on tour and almost never now that I’ve adopted more professional policies.
I take deposits now about 90% of the time, especially with first time clients. I didn’t in the beginning but have enough good regulars who trust me now and, like other established providers, worked hard to solidify a reputation for honesty & reliability.
Allison your reputation over many years in this business speaks for itself, of course you can be trusted with a deposit. And your hybrid solution sounds like a good compromise, offer your first bookings to those willing to pay a deposit and, if you’re still available and willing take a chance with riskier last minute dates, book those without one.
Deposits in this industry are not that different from handing over money upfront in other arenas. Of course there’s a chance of loss, just like my lawyer can overbill me or my renovation company can go out of business at a much higher cost to customers, but hopefully as clients you’re choosing to book with people who are unlikely to do this since we have demonstrated we’re honest, care about our clients & invest heavily in our businesses & reputations. And no, Twitter following nor offering good service is not the same thing as a reputation for honesty. This is the best way to minimize your risks across the board, deposit or not.
For those concerned about discretion, which I do understand, there are completely anonymous ways such as gift cards to send a deposit. With GCs as an option, the discretion argument doesn’t hold much credibility.
As a client, once you’ve established a clear pattern of reliability, your provider may waive the need for a deposit. I do this too. And you can also build a reputation among industry workers that you’re known for being so reliable, it’s not a question. Read MikeO’s post above.
I think we all understand some just refuse any policies like deposits no matter how small & screening as a principal. That’s ok, not everyone is a match. Personally I would just rather focus on gents who understand things cut both ways, you have high standards and so do we. That’s just smart business.