I think the minimum wage needs to take into account cost of living in the least and yes I believe Tim Horton's can still afford to pay more. I don't think their all in is more than $25/hour. It's supposed to be a donut shop not a cash cow. If they want me to even consider their argument, they need to provide their P&L. I want to see their margins.
Individual store margins vary, but aren't stellar. If a store owner wants to do well, they need more than one store.
The corporation though does very well... all the store owners have to pony up. That's where the big money is.
But as the OP of this thread..... I must go back to original point.... think what you like of what minimum wage is, or should be. The Corporation putting out BS marketing of how wonderful they are, and turning around trying to screw their own, (in private behind closed doors so no one will find out) and others on the bottom of the food chain for their gain?!?!?! Fuck that.
Even if every store can't afford it an increase.... that increase affects millions of other people who aren't involved with Tim Horton's. I didn't vote for Tim Horton an that corporation should stay the fuck out of our politics.
Fuck.... its business. Wages go up. They know they have to account for inflation in their business model, and it they didn't, then they go bye-bye! And somebody else moves in who hopefully does know how!