They lost everybody's trust by screwing up the launch with empty stores. It was hyped up and then there nothing worth buying. Problem is even if they delivered the US experience now the brand is tarnished, too many people have given up, they can't get the customers back in the store even if they fixed the selection.
Apparently the first thing the new CEO did was a chain wide analysis of the operation and came to the conclusion that it would take another six years before they would see a profit.
It was also concluded that the initial launch was grossly mismanaged. His report facilitated the closing.

