I'd give it a 6 out of 10. First off, sex sells, there i no doubt about it, so I give them points for this.
Dude, how can you give it only 6-10? Think abou it.... We're discussing it on terb and everyone's watching the ad. Now times that by all the "General Disscussion" forums there are on the web talking about it and yep watching the ad. Plus all the people talking about it at the watercooler at work sayin "Did you see that ad for JCP, What do you think about it?" Everybody knows that controversy is a great selling tool used often in this society. Like they say in hollywood.. "Bad publicity is better then no publicity"
I don't think its genius marketing but it's effective.
Mad Mel made like a billion dollars for Passion of the Christ and when it was reviewed as "controversial" ticket sales skyrocketed.
Of course I dont think its sexist at all. I think these feminists need to chillout and go get laid more often. Anything with a hot women in it is considered sexist to these cold pusses.