So, Amazon dropped $40m to buy the rights (and allegedly has spent another $35m to promote) to make a documentary about Melania Trump. Reportedly, she was able to pocket $28m of that money without having an ethical issues. The film is directed by Brett Ratner, and follows 20 days of Melania's life from the build up of the inauguration to the first few days of the new Trump administration. It is apparently being released in theatres across the world...Some analysts expect it will make maybe $1m its opening weekend, though a more optimistic take is maybe $5m.
Now, it wouldn't surprise me if some big Trump ass kisser boosted sales and bought out theatres out to boost the box office. I mean, they've done it before to promote Don Jr. crappy book and vault it to a NYT best seller. But, what an embarrassment this will be. You know it'll be bad when the studio isn't allowing critic screenings.
Here's some coverage:
www.theguardian.com
www.rollingstone.com
www.motherjones.com
Now, it wouldn't surprise me if some big Trump ass kisser boosted sales and bought out theatres out to boost the box office. I mean, they've done it before to promote Don Jr. crappy book and vault it to a NYT best seller. But, what an embarrassment this will be. You know it'll be bad when the studio isn't allowing critic screenings.
Here's some coverage:
Melania documentary struggles in UK cinemas as Vue admits sales are ‘soft’
Only one ticket sold for premiere of film about US first lady at Vue’s flagship London branch as insiders question launch strategy
'Chaos': Behind the Scenes of Amazon's Melania Trump Doc
Crew members of the Amazon documentary "Melania: Twenty Days to History" detail a chaotic production process under Brett Ratner.
Letterboxd users are pre-swarming the “Melania” doc with amazingly mean reviews.
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