The Facts
- brought to us by Canada's Broadcasters
http://localtvmatters.ca/the-facts/
Why have Canada’s broadcasters launched the Local TV Matters campaign?
Canada’s major television broadcasters are uniting to stand up for Canadian viewers and to protect local television now and into the future. The campaign is a response to the thousands of viewers who are telling us how much they care about local television in their communities. We encourage everyone who supports local television to join our campaign and be heard.
Why are we facing a crisis in local television?
Although support from our viewers is strong, local television has been struggling financially for more than a decade, and now we have reached a critical point. Advertising revenues for local stations have decreased and the traditional model of free local television is unsustainable. As it currently stands, your cable and satellite provider collects money from you each month for our service, but pays nothing to local television stations for the programming we provide. We are simply asking for what is fair – that cable and satellite companies pay broadcasters for the service that we provide and that the viewers are already charged for.
What is “Negotiation for Value”?
Negotiation for Value (“NFV”) is a term used to describe a free market negotiation between cable and satellite companies and local television stations to establish the appropriate compensation to be paid by the cable or satellite company for the distribution of the local television station’s signal. At present, your cable and satellite provider collects money from you each month for our service, but pays nothing to local television stations for the signals we provide. This is not the same as “fee-for-carriage”, which is a term used to describe a regulated rate to be set by the CRTC for the distribution of local television signals.
Why are Canada’s television broadcasters concerned about the future of local television?
Viewers are telling us that they are strong supporters of their local television stations and we are committed to protecting and preserving local television in communities across Canada. But without a new business model, the future of local television is at risk. Now is the time for all Canadians who are passionate about their local stations to stand up and be heard.
Why don’t cable and satellite providers already pay for local television signals?
Since the inception of cable and satellite service, local television signals have been accessible to cable and satellite companies free of charge. Yet over the last five years, your basic cable bill has gone up more than four times the cost of living.
The Canadian Radio-television and Telecommunications Commission (CRTC) will be deciding the future of local television this Fall. One of the campaign’s concerns is that cable and satellite providers continue to charge viewers for our service, yet they pay nothing to local television stations. However, Canadian cable companies pay U.S. cable channels in excess of $300 million a year for their services, and these cable channels are not required to produce any Canadian content. We are standing up to change this system because we believe local stations deserve fairness so viewers can continue to enjoy local television programming now and in the years ahead.
more at
http://localtvmatters.ca/the-facts/