If I had to stereotype about the bad women of lavalife, I'd say that indeed, they are all looking for Dr. Brad Pitt (well put). They think that they are god's gift, they've been raised to think that they never have to "settle" for anything in life - especially a man. But they are 40 years old, way past their best before date and most likely never married, never lived with anyone and still think that Dr. Brad Pitt is out there searching for them. I've spoken to enough of them to know, the old phrase, "I won't settle" sets off buzzers and alarm bails - "Bail out" "Bail out". I remember this one chick on LL sent me a note and in the note (and her profile) she wrote, and I quote, "better off alone than poorly accompanied" Excellent. Thanks for the heads up baby. You will be alone the rest of your life.
Fortunately, not all women on LL are like this. Make no mistake, there are LOTS of them, but not all of them.
On the flip side of the coin, if you talk to experienced women from on line dating they will often times tell you the same thing - that a great many of the men want to date every woman (and score with) on there.
The women are all looking for Dr. Brad Pitt and the men are all looking for a treasure trove of pussy.
So the men can be every bit as shallow as the women.
I'd probably generalize that women are looking for it all - tall, goodlooking, well educated, successful, excellent lover, charming, faithful, big cock, clean, excellent dresser - the list is endless.
Men, they just want good looking and we'll cope with the rest.