And there you have it: what was likely the plan from day one. Spend a cheap ass amount of money on a guerilla marketing campaign; cause a terrorist reaction that will get national and international coverage (note they are still investigating how 4 tips came in near simultaneously for 4 different locations in Boston on that day and were suspecting conspiracy until this deal); pay out large sum of money that is about what a marketing campaign would cost anyways while pinning most of the blame on two dumb artists and looking to be concerned and acountable corporate citizens.Aardvark154 said:Turner Broadcasting System and Interference Inc. (the marketing agency)
yesterday agreed to pay $2 million U.S. in compenstation for last week's bomb scare in Boston.
Almost textbook, I'd say.