Caitlin Clark and the Fever went up against the Connecticut Sun on Sunday in a playoff matchup. They lost. The game was on ABC and went up against a slate of NFL games on other media outlets. And 1.84 million tuned in. The other 3 WNBA playoff matches featuring reigning MVP A'Ja Wilson, previous MVP Breanna Stewart, etc. had a combined viewership of 1.27 million on ESPN. Caitlin Clark continues to prove she is the goose that lays the golden egg.
NBC, CBS and FOX have a monopoly on Sunday afternoon NFL games. ABC counter-programs with things like golf, NASCAR, or WNBA.
Those are GREAT viewing numbers for WNBA, but the total audience for those four games is less than 40% of the viewers who watched the NFL Draft.
I'm not a hater of women's basketball. My high school was a basketball powerhouse, especially our girls' teams - one year when I was there, out senior team went 31-0, and another year they were 51-3, including tournaments.
Given the viewing choice of sports options at the same time, I'll watch basketball over hockey, and over a football or baseball game which doesn't involve a team I care about. I'd like to see the WNBA prosper, but I am a realist. I think a WNBA franchise in Toronto would fade quickly, if only because there are too many other entertainment options, and ticket prices would be too high for the average fan want to attend when Caitlin Clark isn't playing.
If you asked the average person on the street to name three WNBA players, many might say Caitlin Clark and Brittney Griner, and if they could even name a third, it would probably be someone already retired. I can't name three currently active female hockey players.