Its been quite a while that CNN ratings have been falling. The other day Lemon made an ass out of himself again.
CNN’s Ratings Collapse: Prime Time Down Nearly 70% In Key Demo
It has been a very bad month for CNN. On February 2, the network’s talismanic leader, Jeff Zucker, resigned under pressure after the continuing investigation into prime time anchor Chris Cuomo’s time at the network uncovered a consensual relationship with CNN chief marketing officer Allison Gollust. “I was required to disclose (the relationship) when it began but I didn't,” Zucker said in an email to CNN staff. “I was wrong. As a result, I am resigning today."
Zucker’s exit has led to a series of damaging reports, including a New York Times story detailing Gollust’s role in influencing the questions to be asked during a live interview with then-Governor Andrew Cuomo. Gollust was forced to resign from CNN on February 15. She denies violating journalistic norms in passing along suggested questions from Cuomo—for whom she had worked previously—to network producers.
Now, a review of ratings data compiled by Nielsen shows the internal chaos at the network is mirrored by deep declines in viewership across all day parts—total day and prime time. Through February 15, CNN’s average prime time audience among viewers 25-54—the key demographic valued by advertisers—was just 126,000, representing a 69% drop from the same period one year ago. Among total viewers, the average audience was 534,000, a decline of 68% from 2021.
To be fair to CNN, cable news viewership has dropped from a year ago, with the fallout from the 2020 election and the January 6 attack on the U.S. Capitol driving high viewership. MSNBC saw a 62% drop among viewers 25-54 year-over-year, and a 47% decline among all viewers. Fox News Channel was the only cable news network to increase its viewership—up 6% in the key demo and up 2% among total viewers—compared to the same period in 2021.
www.forbes.com
CNN’s Ratings Collapse: Prime Time Down Nearly 70% In Key Demo
It has been a very bad month for CNN. On February 2, the network’s talismanic leader, Jeff Zucker, resigned under pressure after the continuing investigation into prime time anchor Chris Cuomo’s time at the network uncovered a consensual relationship with CNN chief marketing officer Allison Gollust. “I was required to disclose (the relationship) when it began but I didn't,” Zucker said in an email to CNN staff. “I was wrong. As a result, I am resigning today."
Zucker’s exit has led to a series of damaging reports, including a New York Times story detailing Gollust’s role in influencing the questions to be asked during a live interview with then-Governor Andrew Cuomo. Gollust was forced to resign from CNN on February 15. She denies violating journalistic norms in passing along suggested questions from Cuomo—for whom she had worked previously—to network producers.
Now, a review of ratings data compiled by Nielsen shows the internal chaos at the network is mirrored by deep declines in viewership across all day parts—total day and prime time. Through February 15, CNN’s average prime time audience among viewers 25-54—the key demographic valued by advertisers—was just 126,000, representing a 69% drop from the same period one year ago. Among total viewers, the average audience was 534,000, a decline of 68% from 2021.
To be fair to CNN, cable news viewership has dropped from a year ago, with the fallout from the 2020 election and the January 6 attack on the U.S. Capitol driving high viewership. MSNBC saw a 62% drop among viewers 25-54 year-over-year, and a 47% decline among all viewers. Fox News Channel was the only cable news network to increase its viewership—up 6% in the key demo and up 2% among total viewers—compared to the same period in 2021.
CNN’s Ratings Collapse: Prime Time Down Nearly 70% In Key Demo
The exits of CNN's top-rated anchor Chris Cuomo and its leader Jeff Zucker have left the network with huge ratings losses—down nearly 74% at 9 p.m. alone.
www.forbes.com
