It’s a niche car company and it’s valued like a tech juggernaut even with the recent drops.
They need profitable tech like FSD to justify valuation.
FSD has been promised “next year” since 2014. I doubt it happens.
There are cases where it isn’t feasible.
Like pulling over for emergency vehicles or police.
It tends to fail in conditions where the road is “gone” visually like snow or excessive sunlight. It fails if a police officer or construction worker is using hand signals to direct traffic. It fails in roads with potholes that are warned about through signage. It fails with cyclist hand signals.
It’s only worth money if it saves you time like a personal Uber. Otherwise it is a novelty that will cost more to maintain and create than it’s sales justify.
Plus, there’s potential class action because they were dumb enough to call it full self driving when it doesn’t do that and may never.
If it did happen the costs of lobbying, legal and liability haven’t entered into the picture and those costs could be more than development. Getting proper legal guard rails in place so your can be drunk and have you Tesla self drive could be decades with the slowness of legal, insurance and politics.
Plus, by developing for one brand only they limit how many units of the software they can sell.
Though really I suspect full autonomy is this generations flying car which was supposed to be ready 20 years ago. We get a prototype that’s almost there but isn’t practical.
Here’s Elon promising this “next year” since 2014.
https://www.reddit.com/r/EnoughMuskSpam/comments/102em9v
Also, buying an EV is a thing you do for moral reasons. If you’re embarrassed to support Elon it cancels out and demand could soften. They are ramping up to produce a ton and might not be able to sell them all.