I heard it is possible to order brides online.- Marry some one without trying her out 1st,...not a chance,...
Sears Canada
- Thread starter SkyRider
- Start date
FAST, have you ever considered that the marketing function performed by a brick and mortar store doesn't need the selling function? Have you ever seen a TESLA store? You can go check out a car, and talk to someone about it -- but if you want one, you order online.
There are all kinds of ways a brand can showcase its products to the public WITHOUT operating stores. Big trade shows like the sportsman show, fashion shows, etc., can draw in the public to check out lots of product offerings -- all of which can be bought online. Brand owners can also host smaller events in pop-up shops, having some sort of promotion or celebrity or event to draw people into the store and see the products--that are only available for sale online.
There's no need for brick and mortar stores. Brand owners will find OTHER ways of showcasing their products. Marketing IS important. Stores are not.
Hey, since this is a thread about Sears --- Sears and Amazon just announced a deal today, going forward, Sears appliances (Kenmore) will be sold on Amazon.
There are all kinds of ways a brand can showcase its products to the public WITHOUT operating stores. Big trade shows like the sportsman show, fashion shows, etc., can draw in the public to check out lots of product offerings -- all of which can be bought online. Brand owners can also host smaller events in pop-up shops, having some sort of promotion or celebrity or event to draw people into the store and see the products--that are only available for sale online.
There's no need for brick and mortar stores. Brand owners will find OTHER ways of showcasing their products. Marketing IS important. Stores are not.
Hey, since this is a thread about Sears --- Sears and Amazon just announced a deal today, going forward, Sears appliances (Kenmore) will be sold on Amazon.
So people buy a Tesla without even getting near one.
And Sears won't be displaying Kenmore appliances any more,...
,..."event to draw people into the store"
Make up your mind,...do products need to be displayed or not,...pick one.
Products can be displayed without being sold. That's what Tesla does. They do have stores, you can go in and look at the car, check it out all you like. If you decide to buy one, the guy in the store gives you the URL for their website and you go online and buy one. The guy in the store isn't selling anything, doesn't get a commission, he's just there to answer your questions and show you the product so you can decide whether you like it. And it works -- Tesla sells lots of cars that way. They sell cars no other way..
Same thing will work for any product.
You're right that for some kinds of items people will want to see them in person, and there are lots of ways to accomplish that -- in person, where people can touch and see the product -- without operating a retail store. You can have a show-room. You can display your products at trade shows. You can operate pop-up shops, and in all cases stock no inventory other than the display samples--sending customers online to buy what they like.
The classic retail store doesn't need to exist for most products.
On the other hand, there are things you can put into store-front locations besides stores that may be important ways of marketing products.
Well when Amazon announced it was going to buy Sears Holding in the US to get into the appliance game..... Home Depots, Lowes etc their stocks dropped a combined 12 billion. That illustrates the lack of confidence people have in brick and mortar.A few logical comments,...and I'm done.
- I have never stated once that people don't buy on line.
- "home shopping network",...yep,...lots of obese channel flippers do support that joke.
- have you EVER considered that shoppers just might go to a brick and mortar, to check out an article,...then come home and buy it on line,...simply because its cheaper.
- Online Walmart has now copied amazon's methods of listing various suppliers for an article,...Walmart isn't even stocking the stuff,...ever wonder why they had to copy amozon,... did you even know,...???
- Once again,...to think that the retail system could exist without any brick and mortar,...is rather short sighted.
- You example of your boy friend buying designer clothes on line because he couldn't afford to shop at an actual store,...just how long do you think that line of clothes would exist if the stores that sold them,...ceased to exist,...any guess,...???
- Marry some one without trying her out 1st,...not a chance,...
Stop being juvenile and homophobic. This is just one of many times over the years where implying homosexuality is supposed to be some sort of insult. All if proves is that your lack of business acumen matches your lack of enlightenment.
Yes and there's also arranged marriages. FAST is refusing to understand that the concept of seeing something before buying has not been important to people for a long time.
The event could be the release of a new model..... people line up to be the first to have a new iPhone without ever touching one prior to purchase. Taht's called brilliant advertising/marketing.
Building brand confidence is good enough. People will buy a maytag based solely on reputation. Everyone knows what a washing machine looks like.
Tell you what, you go invest your money in Sears, Macy's, HBC, etc., and see how that works out for you. Compare with people who invest in companies that own product brands.
Here's my prediction: The brands people like will find a way to reach consumers in an online world and be OK. The stores that existed only to re-sell somebody else's product will wither and die.
Profit isn't the issue. The point is that people will buy products even though they don't get a chance to go to a brick and mortar place to see it first. Tesla is a good example because it is a pricey product and cars traditionally are thought of as a product the people want to see/test drive.
This discussion hinges on FAST's statement that businesses "must" have a brick and mortar store front to display their products.
The store fronts are not necessary. Amazon could continue to succeed without it. What they are doing is trying to dip into a second pie.
Seriously, go put your money into Macy's, BestBuy, etc., companies that have banked on you coming into their store.
And you have no idea who pays me for what, so stop talking out of your ass, you just wind up looking stupid when you do that.
Home Depots, Lowes etc lost stocks value simply because there is now ANOTHER brick and mortar company to compete with, this is not very complicated shit here frank.
As far as me insulting you, if it isn't an insult, why were you insulted,...more strange logic from you frank.
Would you rather I called him,...your male friend,...???
Business is ALWAYS about profit,...to think otherwise, one is a communist.
Since you own store front business in the US,...what is your "commentary" on whether displaying retail products is necessary or not required at all,...???
I am not saying that the businesses are not interested in profits.
My point about the "cult" brands is that they are just two of many examples in which people will buy a product without actually seeing the product prior to buying.
I also cited that catalog shopping was big, shopping direct from TV is still huge, people will buy homes based solely on blueprints etc. So whether these businesses turn a profit has nothing to do with my discussion with FAST that people have, are, and will continue to buy big ticket items sight unseen thus demonstrating that brick and mortar is not a "must" as part of your business model (as claimed by FAST).
