If all brick and mortars disappeared people would be forced to buy things online. Do you think people would stop buying the things that Sears offered if they all disappeared?
-home shopping network reports profits of over 30% each quarter since 2008. Andrew Leesman who sells stuff on the HSN has a networth of 20 million. In 2015 they sold over 600 million dollars worth of inventory. For the last 5 years the stock has been sitting at 40 USD per share. Is that funny to you? QVC is an even bigger company. In fact QVC just bought HSN for 2.6 billion USD.
-people buy cars, homes, clothes, instruments, high end home theartres and audiophile equipment online..... what more proof do you need that seeing the physical product is not as important as you think? Heck people will buy homes just based on architectural drawings.
-as for the "what does that even mean"..... it means there are ways that online companies can provide services to mitigate the need for customers to see the product.... and the fact that online shopping is on the rise only proves that the importance of a physical product is dwindling. In fact it is arguable that it was ever necessary.... people happily ordered from TV, magazine ads, catalogues for decades prior to online shopping.
-Unfortunately you bought into the rhetoric that CEOs of retail chains have fed you to convince shareholders to not panic. Hell some people will marry a person sight unseen.... do you really think it is that important to try on a shirt?
http://www.cbc.ca/news/business/76-of-canadians-shopped-online-last-year-canada-post-says-1.3070651
76% of canadians shopped online in 2015
15% shop online once per week
These numbers are climbing. By 2019 it is predicted that almost 10% of all retail sales will be online to the tune of 39 billion.