Pre smart phone era, technology used to be about capability - what you can do with it, and now it's shifting focus to convenience - how easy is it to do those things. Pre smart phone era, it was about if you can send a picture as email attachment, required setting up internet, email account, knowledge of file system, transferring JPEG file from digital camera to computer. Post-smart phone era: how easy and convenient is it for someone with zero computer skills to attach a selfie and share it with his friends.
Apple was super successful in realizing this philosophy and combing it with consumerism - people are willing to pay extra for this convenience and ease of use. - because their time is too valuable in trying to figure out how technology works. In doing so, the dividing line between technology worker and technology user / consumer become ever more clear and distinct.
In pre-smart phone era, technology users were most of the time technology workers, there were certain basics such as file system and difference between local hard drive and network drive were needed even for office secretary to working with Word documents. Nowadays, you don't need to even know what a file. More and more often, I run into people looking at me like I am an alien when I ask them where they put the file I sent them on email. - they have no concept of file system, directory structure etc. So they use specialized apps like Instagram just to organize and share pictures - whereas 10 years ago, it would been in a directory on harddrive - requiring no network access. Nowadays, every time you want to look at a picture, you need internet.
As distance between technology users / consumers and technology workers grow ever apart, it makes average user / consumer ever more stupid and inefficient user of technology. The technology workers have to work even more to satisfy the needs of these consumers. In a way it is creating an economic cycle that generates a lot of money for those who own the technology - such as high level management of these tech companies, but it really generates very little true value in terms of improving quality of life. Work hours do not decrease, but increase. People spend more and more on impulse micro-purchases on app-stores and in-app purchases, games etc. which in turn creating more keyboard monkey "app developer" jobs. All these activities tend to make you sit for a long time and avoid real social and physical activities - creating an ever more obese and depressed population glued to their gadgets.