Quebec City,...indeed!
Along with the aforementioned cities, that would make 5 the total of markets where an NHL franchise is wanted and would be easily supported. Markets comparable or even better examples of Winnipeg and the move from Atlanta.
The truth is that in Canada, being surrounded by the love and admiration that hockey has, it seems that hockey is a big sport. It is not. However, there is no reason why it cannot thrive and turn a neat and tidy profit if the NHL would establish franchises in markets that would support the sport. If it doesn't, then it will surely decay and fade into memory. It is up to the NHL but so far it is fighting against the rise of hockey and perpetuating its decay. Do these rich owners care? Hardly. When they have to, then they will make the move to Seattle, Quebec City, Milwaukee, Hamilton and if Justice should prevail, Vaughan or Richmond Hill.
In the meantime, they will take naive fans and tax subsidies as far as they possibly can. Money is more important to these greedy hogs than Quality of Sport.
I would love to see a team in the 905 area code. I would then buy my second hockey jersey and cheer louder than you can ever imagine.
1. I still don't see Milwaukee as that good of a potential market. The Bradley Center (or whatever new name it has) is an old outdated NBA facility, and I don't think there is any interest in a new facility.
2. I don't think Hockey being in Milwaukee/Seattle or Markham / Quebec City instead of say Florida/Phoenix improve the quality of the game. While the latter two teams are poor revenue generators they are still capable of putting quality teams on the ice.
I can see your point if teams were contracted. But by moving to better markets / expanding to good markets will not really improve the quality of the game. You still have the same number of players in the league.
3. League wide revenues in the NHL are now very similar to the NBA, so I wouldn't call it small time league or ignore the fact that their has been significant growth in Hockey in recent years despite a few shaky markets. Both leagues have a Salary Cap based on league wide revenues, and the Caps for both leagues are going to be similar next year.
There are good markets outside of those you claimed earlier in the thread. You said LA was the only solid western market, but San Jose/Anaheim/Minnesota have proven to be very solid franchises. St. Louis/Colorado/Dallas/Colombus are certainly sustainable at this point.
Yes there are some stinkers -- but other than the NFL, all major leagues have some as well. All leagues have typically chosen to stay in troublesome markets as long as possible, and are resistant to change. NHL is not really different.
4. Not that I expect you disagree... A second team is only coming to Toronto once
a) The Maple Leafs get significant compensation. As they are the biggest revenue share team in the league, other teams will vote with what the Leafs want, and
b) A significant relocation or expansion fee will be needed for the market.
The league is not adverse to having another team in Southern Ontario despite what people claimed in the Balsillie era. But the $$ demands must be met for key parties, and Jim Balsillie was unwilling to play by the rules. Is it greed, is it just business... whatever it is some large cheques will need to be cut to get another team in the GTA.