I recently watched a documentary on Rap music on PBS during Black History Month. On this program, the researcher interviewed a number of prominent Rap artists about their opinions on rap and the state of rap music now such as Chuck D from Public Enemy, Busta Rhymes, Russell Simmons from RUN/DMC etc. and a number of Black Sociologists and Political Scientists from academia, and all of them were unanimous in their consensus, that 80% of Rap music's consumer isn't the black male. It's the White male. They went on to explain that when Public Enemy was around, Rap was a forum to discuss political issues as a mass art form. During this time, Rap labels were not as represented by the big record labels such as Time Warner or Atlantic etc. When the big record labels bought out the smaller labels, the music changed from political commentary, on issues such as black identity in America, racism and discrimination and the police, and social injustice, to gangster rap, about which nigger has the biggest dick, gold chains, most whores, deals drugs etc. The reason they postulated was because that was what the white american (and Canadian) male identified black people as -angry hate filled niggers. And that identity was so easy to market to white people and they ate it up, based on their prejudices, that these labels that were owned by white corporate america, whose ultra conservative values system was marketing this idea of the black male as a nigger instead of an intelligent introspective person who was self aware of their perception and identity and grounded in their community, was not only more profitable to the white male, but also undermined any consensus building and identity formation within the black male to be anything other than a greasy, street hood nigger.
So that's why you see artists today like 50 cent, glorified because he got shot and went to jail, instead of the Roots, or Gang Starr, very intelligent introspective rap artists. That's why you have jackasses like lil wayne and lil John with these stupid personas, all idolized by white males and females, whose simple prejudices and stereotypes feed this idea of the drug dealing thug. Then around comes Noble Laureate, Law Professor, American President Barack Obama, and we know that's not the only identity that a Black male can have. But it is the only one that predominates music today, because consumers and producers don't want to see anything else than ugly as fuck lil wayne act like a nigger and fuck a whole bunch of white hoes. When lil Wayne does it, it's expected and revered. When Tiger Woods does it, it's condemned.
It's all a bunch of bullshit. Relying on MTV and CTV/MUCH for social programming is simply an error in my opinion. The channels run by CTV including MTV, is operated by ultra conservative David Thompson of Roy Thompson Hall lineage, and the Ontario Teacher Pension Fund, a racist union.
http://en.wikipedia.org/wiki/CTVglobemedia
This business relationship extends more than a business partnership. It allows the Thompson Family and the Ontario Teacher's Union to not only socially program our kids inside the classroom, but outside of it as well via pop culture. If you look at the programming CTV/MUCH/MTV often has, it's basically white people with no ambition to be anything else that an emo Ambecrombie and Fitch ambitionless douchebag that doesn't contribute anything positive to society and is apathetic to any real social issues. Examples? Jersey Shore, The Hills, Peak Season, etc. Then Much has Sex Rehab, Celebrity Rehab, and Sober House, which although it is a show about the repercussions of drug use, it's advertising seems to promote and idolize it, all the way to the snotty white girl accent they have on all of the advertisements for these shows. Watch it one time and you'll know what I mean.
These ultra conservative families and groups who in the real world have no desire to associate with the middleclass, dictate social policy to us, and we eat it up. They show us that black people can't be anything other than niggers, and guess what, you see a hundred niggers running around Toronto gangbanging, and hot white girls that idolize the drug dealing pimp, instead of someone who builds this society such as a doctor, lawyer, or scientist. A real a bad boy isn't some jackass who can carry a gun and act like a dick. It's the guy who in the midst of stupidity can maintain their sense of identity, and get an education and contribute. That's a real man. Not some gangbanging fool. Then these girls get AIDS or get pregnant, or become drug addicts and wonder how it all happened?
Meanwhile these ultra conservative families send their kids to private schools like Upper Canada College, and then Universities out of the diverse middle class city, and into small white towns like Queens. Kingston, or Western in London, or Ivy League Schools, and the culture there is very affluent and racist. But they end up owning the media, and simply control the flow of information that comes our way, and from this control our opinions on whatever it is they want to engineer us to think. Then they show stupid shows like the Hills, and guess what you end up seeing at the malls? Girls that act stupid like Heidi Montag, dating douches like Spencer Pratt, and we wonder why?
Rap music today SUCKS ASS!
This is best exemplified by this:
http://www.youtube.com/watch?v=CHVhwcOg6y8
The reason this guy exists is because Usher, who's producing him, knows that the biggest market in hiphop/rap today isn't the black male. It's the white male/female, and these are the douches that middleclass teens today want to see, because The Thompson group via CTV Globemedia, MUCH and MTV only show these douches on TV to a predominantly middle and lower class market. The reason is more than likely because douchbags like these are like the nieces and nephews of ultra conservative families like the Thompson family, who have no other ambition in society but to get high, because they don't need to work, and have no real idea of diversity, because they don't embrace it apart from some very select stereotypes that exist today, because they don't involve themselves in diversity, but exclude through their social circles, and in the choice of schools they attend.