Zellers is back!

[canada-man]

Zellers has officially made its grand opening in Toronto, reviving one of Canada’s most recognizable brands that experts say will need more than just nostalgia to stick around.

The discount retailer opened a new store Thursday morning on Orfus Road (80 Orfus Rd.), marking its first traditional location in the Greater Toronto Area since the last remaining city store closed back in 2020. Most stores closed in 2013.

• A look back at the history of Zellers

“They’ve realized there’s definitely a movement toward affordability,” said retail analyst Bruce Winder, who attended the store opening. “We’re in an affordability crisis, and that market is far from saturated.”

The Toronto location follows the opening of a standalone Zellers store in Edmonton last fall and comes as the company explores additional sites in markets including Brampton, Scarborough, Ottawa, Calgary and Vancouver. An additional location however is set to open at Windsor’s Tecumseh Mall in July.

Chief operating officer Joey Benitah previously said the long-term goal is to rebuild the chain’s national footprint.

“Ultimately, we’re looking to be in every major market from coast to coast,” he said in a previous interview.

Zellers Toronto: Why the retailer's comeback could be an uphill battle

 

[aplomber]

yessir zellers like a phoenix rises from the ashes every time the economy gets bad

 

[anon1]

Doesn't Canadian Tire Corp own HBC, thus Zellers?

 

[Ponderling]

I believe CTC bought at least some of the HBC branding motifs.
Zellers once upon a time was owned by HBC outright.
I dont know who might control that name now.

 

[Hephaestus]

Zellers has officially made its grand opening in Toronto, reviving one of Canada’s most recognizable brands that experts say will need more than just nostalgia to stick around.

The discount retailer opened a new store Thursday morning on Orfus Road (80 Orfus Rd.), marking its first traditional location in the Greater Toronto Area since the last remaining city store closed back in 2020. Most stores closed in 2013.

• A look back at the history of Zellers

“They’ve realized there’s definitely a movement toward affordability,” said retail analyst Bruce Winder, who attended the store opening. “We’re in an affordability crisis, and that market is far from saturated.”

The Toronto location follows the opening of a standalone Zellers store in Edmonton last fall and comes as the company explores additional sites in markets including Brampton, Scarborough, Ottawa, Calgary and Vancouver. An additional location however is set to open at Windsor’s Tecumseh Mall in July.

Chief operating officer Joey Benitah previously said the long-term goal is to rebuild the chain’s national footprint.

“Ultimately, we’re looking to be in every major market from coast to coast,” he said in a previous interview.

Zellers Toronto: Why the retailer's comeback could be an uphill battle

Its not a big building like they use have, on Orfus rd they're small.

 

[MadGeek]

Doesn't Canadian Tire Corp own HBC, thus Zellers?

They appear to have bought the name as well as the rights to the 4 stripes. Not sure what else they bought the rights to. Basically HBC is a kiosk inside CT. See the article below.

Hudson’s Bay Stripes Return in Canadian Tire Stores

Hudson’s Bay Stripes return in Canadian Tire stores nationwide as the historic brand relaunches through a new lifestyle-focused collection.

retail-insider.com

 

[jeff2]

Liked the Queensway/Kipling location restaurant for western sandwich with tea or coffee.

 

[anon1]

Google says:


Who bought Zellers in Canada?
AI Overview

Zellers is owned by Les Ailes de la Mode Inc., a Quebec-based retail company run by the Benitah family (who also operate the Fairweather and International Clothiers chains).

Following the bankruptcy of the Hudson's Bay Company (HBC), the Benitah family acquired the Zellers brand, its logos, the Zeddy teddy bear mascot, and the Club Z loyalty program. They officially relaunched the brand with a standalone location at the Londonderry Mall in Edmonton.
BNN Bloomberg +2

Note: As part of the HBC bankruptcy proceedings, the rights to Zellers' famous slogan, "Where the lowest price is the law!", were purchased separately by Canadian Tire.

 

[HungSowel]

I think this is a front for a datacenter. You walk into a zellers and it is 50C and the sound is like being trapped inside a Dyson vacuum.

 

[canada-man]

skip to 13:00 Minutes

 

[ZinoClint]

I think this is a front for a datacenter. You walk into a zellers and it is 50C and the sound is like being trapped inside a Dyson vacuum.

I wouldn't doubt it in this day and age