David - I may not have made myself completely clear. I just bought a house and sold my old one very recently, and have spent more time than I possibly care looking at house pictures. There are some real estate agents that will come with their own digital camera and just snap pictures of your house. The pictures may work-out looking just fine, but on the other hand they may not. I've seen a ton of house picutures on
www.mls.ca (go yourself and see) that are dark, distorted and quite frankly ugly. One of the biggest offenders is someone taking a picture into the sun/window or light source. It makes everything in the room look completely dark, and you can't see any detail worth shit. Quite frankly, if I can't even see the picutre or get a sense of what they house looks like, I won't waste my time going for a visit. There's enough on the market anyhow, and I'd rather go to something that appeals to me from the outset than something that I'm not sure of. Going to open houses across the city is very tiring and a massive time committment. It's an activity that needs to be planned carefully, and we definitely decided which Open Houses to go to based on pictures we saw.
When I see really, really bad picutres, I think it is likely that the home owner or the real estate agent took the pictures themselves, and that they are not professional photographers. Our real estate agent (and I know many others as well) hired a professional photographer, or at least someone who knows how to use a camera, do basic lighting and put together a basic shot.
You need to keep in mind that most of these house pictures get put on
www.mls.ca, or get put on feature sheets. As such, they are digitally sized, widened and shrunk - and on the MLS site, this is done automatically. You need to make sure that you take a picture with the right pixel count and resolution to account for this.
I think what I'm saying applies equally well to TERB. I'll ask SP's, MPA's and website designers which is better - having your picture taken by a professional (or at least someone who knows what they're doing) or someone who just snaps away without any knowledge - and keep in mind SP's and MPA's get a significant amount of business based on what people see of them in photos. There are plenty of reviews of SP's and MPA's in which people say the pictures do not look flattering at all, and won't visit them as a result. It's the same for Real Estate.
Finally, the Toronto Real Estate Market is simply crazy. As I mentioned before there are people who pay $300 - $500 to get a house inspection for a house they may not even wind-up getting just because they don't want their purchase offer to contain an inspection condition. We were fortunate enough not to have to do this, but we were prepared to. So sure, if your real estate agent is great in everything else, hire them, but believe me, in this market you need every little advantage and trick up your sleeve possible - and that's what good photos are.