the way they can market this I figure is to go after families, convince the moms and dads to take their kids at what seem to be reasonable prices at other MLS cities, and you get the hooked for life as the kids grow up and could take their own children. Will they go after the ethnic soccer crazed communities in Toronto, probably, it has had some success in LA and the Chivas franchise in California, but the family angle works, you take for example in Scottish football where a team like Celtic or Rangers not only has the testosterone crowd but everyone in the family including grandma is nuts about the team, this could take a long time but its certainly viable,
and I wish the people who hate soccer dont bother saying this will fail because its not EPL or Serie A, you hate soccer at any level and being a soccer nut myself I will definitely support it.