The festival has several positive things about it.
It is a tourist attraction bringing in mucho dinaro
Due to toronto's diversity films and what many of the filmakers say it a savvy audience international films can be tested here. What may not work in North America will work in international markets.
Cannes and Venice are considered to be more "vacation" fests for the players. TIFF is where the deals get signed. A lot of them. It is also considered the Oscar Gateway. So it is taken more seriously.
The larger city means a bigger festival too.
It is a great showcase for our city as a place to make films.
It showcases the city internationally as a cosmopolitan tourist destination.
Quite simply it is by far a winner for its citizens even if your not a big film goer.
And ya, for some its their chance to see their favorite star live. Having worked Tiff for now this my 8th year I'm quite jaded about meeting the celebs. But just because it isn't a thrill for one doesn't take away for the thrill for another. If it brings joy, why denigrate it?
Totally agree and I never said it's not good for Toronto, it should stay and get bigger for all the mentioned reasons. All I'm saying is it's not for me, stars don't impress me, I don't have any burning desire to say I was the first to see a film, I can wait and see films in the future without all the hoopla and stress with such large crowds, but I know many are allured to it, that's great, it's all good.