Actually smylee52 has it right. It would make sense for ladies. They can go for the night and make a grand easy without having to go anywhere. That would be an incentive to show up for sure. Women show up to TERB parties just too hand out business cards, so making money at an event would work.
The problem would be who was putting it on and if they could be trust to pay the ladies for their beads at the time discussed.