Just a bit of advice.
For someone in this business, I would echo the responses of find yourself an advisor, whether it is a bank broker, and independent broker, a planner from a large firm, or a small boutique firm, or (perish the thought) a bank branch person. In either case, piggy back on their expertise and ask them for some reading material. Oh, and xarir, Edward Jones is actually a broker, not a planner, for the most part, although I believe they do some planning for their clients.
I would recommend that you start with some basic material, go to the library, or to a book store and look for some of the Globe and Mail's Report on Business books, there is one just on the basics of the stock market. Then move up to some of the more advanced readings such as Jeremy Seigel's "Stocks for the Long Run", or Benjamin Graham's "The Intelligent Investor".
No, from your first post, you mention that you are going to "take it upon myself to learn a bit more about the stock market and how trading options works....although I'm not sure anyone has ever really figured it out............". Well, if you're going to take "baby steps" and figure out a bit more about the stock market, options is the last place I'd start. First start learning about the basics of investing before you start looking at such complex derivatives as options. Options are basically ways to leverage an investment in a company (usually), or to protect a positions (covered options). Sound confusing? Good, it's supposed to be confusing, which is why I recommend people stay away from options. If you want to invest in the market, buy the stocks of high quality companies that you and your friends and family use everyday. If you don't have enough money to buy enough of those companies to diversify yourself, then buy a good mutual fund that can do it for you.
Another quick lesson on options......basically two types.....call options and put options.........call options you are hoping the stock goes up as this gives you the option to buy the underlying stock at a specific price which is ideally lower than the current price, and put options you are hoping the stock goes down as it gives you the option to sell the underlying stock at a specific price which is ideally higher than the current market price. Easy way to remember this? The phone analogy........you pick UP the phone to CALL, and PUT DOWN the phone to hang up. Still confused? Good!
As well, I am not using this board to solicit business as I don't live in Toronto or even near it really, just visit from time to time, and I don't think this is the place to solicit business.
Hope this helps a bit.