I agree that it is an interesting article.
My primary disagreement has to be with "the cable lie" : )
My whole journey began because of cables. I initially purchased better cables for what was at the time an HK cd player Denon integrated & Camber speakers. As an aside, I now know that putting Camber speakers with these components wasn't the best. Once I added "better cables" - nothing too fancy - there was more detail, but in a nutshell it sounded horrible. My thinking being [right or not] that I was hearing the "faults" /limitations in my components more clearly, I did "research" into what direction I should take. I changed the source to a mission cd player, which made a huge difference. The Denon was next and replaced by separate preamp/ amp - another leap in the right direction, but not as big as replacing the source.
OK, this is where it gets interesting (at least to me). I then changed cables for better ones. Every time I added new cables the increase in performance was huge ! At this point I'd yet to replace the speakers, which, when I finally did, was another major leap. At this point I was contented for the time being - the difference between this system and my previous one was just silly - once you realize what can be done it just makes you giddy.
Anyway, years later I upgraded all the components, except the speakers, which brought me to another level entirely. But I still had the same interconnects and speaker cable. So, obviously I had to experiment with other cables, right ? I actually went though various ones before I settled ( buying used you can easily resell so there's nothing to lose ) The differences in sound ( or maybe more correctly how they transport the information) is insane. My current interconnects make the ones that I had sound muddy, although I still like the sound of the carbon interconnects. Some of the speaker cables I tried had amazing transients, delineation and solid tight bass, but were too "thin" for my liking.
There is no denying the difference cables can make. Why or how, I don't know. Some may be colored or voiced, and in a sense act like tone controls, but that's not how it sounds for many of them. There's just too much of a difference in the sound as a whole.
In retrospect, I think if I'd changed the initial cable for good budget quality cables with shielding, it would have actually helped, rather than exasperated the situation. Just bad synergy and they weren't shielded. I have ultra link (abt $40) on my DVD player for analog and have tried them in mass market systems. They make a difference.
As for the listening test lie, obviously I disagree and the best way to confirm, if in doubt, is to switch stuff around, and see if the gf / wife notices any difference without letting on. In my experience, they will comment.
The passive biwiring lie I tend to agree with - I've never heard any significant difference and sometimes it can seem worse.
The power conditioner lie, I have mixed feelings on. I've found that my amp and preamp sound better plugged straight into the wall, while my cd player sounds significantly better with some type of filtering, but my experience with PLC is minimal. I'm skeptical at this point as to whether a dedicated line will make a difference, so I'm procrastinating on that. However, I spent this year working on absorption and isolation as well as power chords, which I was skeptical of to say the least. The difference is phenomenal. The first power chord I tried I hadn't reached my seat before I did a double take. Why, I have no clue. Most are sheilded though. The best way to sum it up is, I felt like my components now sounded like how they should (not that they sounded bad before)
The CD treatment lie - some do nothing, but some work. I treat all my CDs with finyl.
The golden ear lie, I totally agree with, if I understand it right. It's more abt knowing what to listen for and awareness.
In the end, if you're happy with the sound you have, all the power to you ( conditioned or not), but I feel it's a shame that some people are missing out. I'm not trying to sell anyone anything either - just trying to share something I think could enrich your life : )