I have no issue with anyone complaining about the times being what they are. As in other jobs, services, etc, the options are usually the same - reduce prices and/or dip into savings from the good times to ride out the bad times. One thing I usually see in my various industries is offering discounts or promotions to regulars who are probably just 20% of your clients but make up 80% of the business. Regulars who have cut back can probably be enticed to spend more with some version of buy 3 get 1 free, or maybe some extra time added on no charge. You don't have to adjust the posted rates that the world sees but let the regulars know this is a limited time option. The good clients will appreciate and remember this and then maybe when they get a raise or their investments take off they will be happy to repay the goodwill. I remember during COVID lockdowns reading stories on here of some guys keeping their favourites afloat with regular payments to be cashed in later when in person was allowed again. Tit for tat as it were.