He yelled/scolded at school kids on camera, just to show how tough he was against masks. Now he is on his anti-woke crusade against whatever he deems to be CRT. DeSantis is a bully and lacks charm, Trump can even be self-deprecating especially at his MAGA cult rallies.DeSantis is mean to the media and to specific government bureaucracies, like the CDC. Nobody cares about them or their feelings. In fact, many people enjoy the dressing down he gives them. Unlike most Democrats, he hasn't been mean to ordinary voters, even those who didn't vote for him. He simply doesn't have the problem you suggest.
His biggest, and perhaps only problem is that Trump still wants to be President (for now).