Dorm: I dunno. That's what gays did. The words "gay", "fag", "queer", etc., were all derogatory until eventually gays just had enough of it, organized this little thing called "pride day", and basically took back all the derogatory words for themselves by saying they were proud to be whatever it was they were being called. Now the words have lost their sting entirely, and part of the result is gays are openly accepted where they used to be scorned.
If you're not proud of what you are, you'll always cringe when people call you that, and that's sad. If you can't be the first one to stand up and say there's nothing wrong with what you do, how can you ever expect others to change their minds?
It's already happening. There are already some women who stand up in public and say, "Yup, I'm a prostitute, a whore, whatever you want to call me. So what?" When people are confronted with that, and have a hard time coming up with the so what, things start to change.
It's understandable if you're not brave enough to be the ground breaker, but privately at least, you ought not to think these words are bad--or else you ought to re-examine whether or not maybe you yourself have the same issues as everyone else with what you do.