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Pfizer cuts Viagra price in Canada after court loss to generics

afterhours

New member
Jul 14, 2009
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OTTAWA - Pfizer Inc has cut the Canadian price of its Viagra erectile dysfunction drug after the Supreme Court of Canada opened the door to sales of generic versions of the drug, the company said on Thursday.

“We are lowering original Viagra’s price to be in line with generic versions because we are committed to ensuring that Viagra patients continue to have access to the original, made by Pfizer, and at a competitive price,” Scott Wilks from Pfizer’s Canadian subsidiary said in a statement.

The patent on Viagra had been due to expire in 2014 in Canada. The Supreme Court threw the door open to generics immediately on Nov. 8 when it ruled that Pfizer had not provided enough details when it filed its patent.

That challenge had been mounted by Israeli-based Teva Pharmaceutical Industries Ltd, the world’s largest drug maker, which said it expected to offer a generic version at a substantially lower price.

Pfizer said cheaper generic entries had already arrived in Canadian stores. It did not identify the suppliers but said it had now cut its typical pack of four 100 mg pills to about $37 from $49, effective immediately.

The Viagra patent in the United States is still valid. Viagra is not available over the counter, so Americans can not simply to go into a Canadian pharmacy to buy the drug
 

blopar

Active member
Sep 4, 2001
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Smart (and not typical) move. While it immediately impacts upon their margins, it let's them compete on the basis of brand name alone.

Good strategy in a bad situation.
 

GPIDEAL

Prolific User
Jun 27, 2010
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Smart (and not typical) move. While it immediately impacts upon their margins, it let's them compete on the basis of brand name alone.

Good strategy in a bad situation.
Yes it is. Any black market suppliers must lower their price too now.
 
Sep 13, 2009
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I went to see the sexy lady pharmacist this week. I asked if she had the generic Viagra. She told me it was not available yet, but it was on order and will be at the store soon. She checked the price for me. It is 3/4 the price of regular Viagra, which is not a big a difference as I expected. She told me that since it was new, there was all sorts of testing and the cost will be high at first, but will come down later.
 
Aug 1, 2006
382
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A bit of thread hijack but PLEASE ONLY USE VIAGRA IF IT'S ABSOLUTELY NEEDED!!! I can tell when a guest is using it because it changes more than just the state of the erection. There are personality changes, style of play changes and attitude changes and none of them are for the better. I have cherished guests that I loved to play with that started using for no apparent reason and I now dread the appointments until I figure out if they're using or not. If they are using, I literally count the minutes till they leave...

cat
 

LKD

Active member
Aug 6, 2006
5,067
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A bit of thread hijack but PLEASE ONLY USE VIAGRA IF IT'S ABSOLUTELY NEEDED!!! I can tell when a guest is using it because it changes more than just the state of the erection. There are personality changes, style of play changes and attitude changes and none of them are for the better. I have cherished guests that I loved to play with that started using for no apparent reason and I now dread the appointments until I figure out if they're using or not. If they are using, I literally count the minutes till they leave...

cat
wouldn't most women wish that too.. all they care about is make him cum quick and get him out the door, not whether the guy is feeling good or not.
 

LKD

Active member
Aug 6, 2006
5,067
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I believe many on Pfizer today wish the Hamas would bomb the hell out of the Israelis, especially the HQ of Israeli-based Teva Pharmaceutical Industries Ltd,
 

shack

Nitpicker Extraordinaire
Oct 2, 2001
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A bit of thread hijack but PLEASE ONLY USE VIAGRA IF IT'S ABSOLUTELY NEEDED!!! I can tell when a guest is using it because it changes more than just the state of the erection. There are personality changes, style of play changes and attitude changes and none of them are for the better. I have cherished guests that I loved to play with that started using for no apparent reason and I now dread the appointments until I figure out if they're using or not. If they are using, I literally count the minutes till they leave...

cat
Never heard of a personality change.

Does that mean if a guy really does need it, it won't change his personality/attitude? Only guys that don't need it?
 

great bear

The PUNisher
Apr 11, 2004
16,170
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Nice Dens
Never heard of a personality change.

Does that mean if a guy really does need it, it won't change his personality/attitude? Only guys that don't need it?
You use it only if you truly want to be "a really big prick".
 
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