What he paid for the house, and how much profit he wants to make is irrelevant.
Kbear: it is totally relevant when he ultimately sells and when he sets his asking price. Yes, he can only get what the market will support (just like an sp setting her prices) but someone somewhere has to set a higher price for the prices in that area to either go up, stay the same, or go down. If he has a "gem" then he can ask more for it. If he overpaid when he bought, he might have to adjust his goal of what his ROI will be. If he wants to break even on the sale and make a lateral move to a more desireable area (closer to work, family, or strip club) then that is relevant also.
Lick: The area he wants to move to isn't necessarily more expensive because it has realized a higher increase in price, it could have been a more expensive area
8 yrs ago also and is just in a more desireable area. In fact, I believe that the higher end areas haven't realized such as high an increase as some middle areas. For eg: If his current home is downtown, and he wants to move to scarborough, then your theory isn't true. The downtown core has (in some areas) realized a tripling of price in the last 7 yrs. where there are some other areas which haven't realized that dramatic increase.....
One of the main problems I see when ppl try to sell their home is they think they have the Bentley of homes in their area and think everything else is in the league of a chevette. Dude: you have to be realistic in your goals and really step back and take a look at what your property is really worth on the market. Then you can assess what you can actually get for your place and that will give you an idea of what you can spend on your next place.
As noted: paint is the cheapest and easiest way to immediately increase the value of your home.
other areas that will affect the price dramatically:
- New upgraded bathrooms and kitchens
- hardwood floors or new carpet
- Curb appeal or landscaping (even if the plants only last 2 months, if it looks good on the outside when the buyer's see it, that will make them more eager to purchase).
By the way: upgraded Kitchens bathrooms and paint are the only areas that you are guaranteed to get your money back when you sell. For some reason these areas have consistantly given you the highest ROI.