LCBO ads

[seth gecko]

I've been thinking about those LCBO ads....the radio spot with the Rat-Pack type vibe to them.
What I'm thinking is - why does the LCBO feel they need to advertise? Pretty well everyone in Ontario knows who they are & what they do. And its not like they have tons of competition....there are some vintner & distillers' outlets, but they're nowhere as convenient for most people as the LCBO is. And I doubt anyone in Michigan, Quebec, New York, etc that might hear the LCBO radio ads would be fooled or swayed into checking them out. I doubt Pierre is telling Suzette about the swingin' Dean Martin-esque commercial he heard & that they should pop across the river into Ottawa to buy booze in Ontario. If you want to tell me about what's on special, write in on a chalkboard & hang it up in the stores. If less LCBO advertising means cheaper booze prices, then AXE THE ADS!!

 

[Nickelodeon]

I'm pretty sure that they would have a "business model" which proves that increased advertising results in increased product sales.

That is the only rationale for LCBO to advertising. I also notice when I get the weekend LCBO flyer in the paper, that it is pushing seasonal product, eg. summer coolers, wines, tie-in's to food recipes.

It appears all pretty tight from my outsider marketing perspective looking in.

 

[C Dick]

They have more money than they can spend, thanks to their monopoly on something people really want. So they can waste money on everything, advertising, overpaying staff, overpaying managers, whatever they want. And they get away with it, because they are "profitable". It would be better if those products were sold in regular stores, but they have too much political power. They should sell cigarettes and pot instead.

 

[insidevoice]

hee hee ... good one!