Oh hey, yeah it is, I was really into automation when I was into high end car audio with moving amp panels, flip up EQs etc. I used power window and power seat actuators all the time.
It is a great idea but they will have to make lateral, and horizontal versions if they want to really sell. One direction kind of limits the application. Plus it's slower than molassis in january.
Like I said: it would greatly simplify a TV lift but is probably cost prohibitive considering it's capabilities.