I also have mixed experience with eBay.
Got scammed once before - that was 6 or 7 years ago though
IMBob said:
.... "lost in the mail" and I waited over 45 days to follow-up
Some story - it was only my second eBay purchase, about US$60 value. Regular shipping (was NOT free) with no tracking number. USA Seller did reply to my emails initially, blaming USPS then customs. After 1.5 months - no more replies. When I finally got my wits to complain to eBay, they told me any dispute must be settled within 45 (or 60, I am not sure) days after the initial sale, and I already missed the deadline. Now I understand why the seller kept replying to my emails initially - JUST TO STALL FOR TIME UNTIL THE DEADLINE, typical scam for newbies! All I could do was to give that sheathead negative feedback, but he packed up shop soon after and probably came back under a new name.
Well apparently that was the bad ol' days. Now that eBay also owns PayPal, I hear that they offer more customer protection (?)
I am still buying stuff from eBay occasionally - only <$50 (more like <$30) "Buy It Now" new items with free shipping. Which means mostly cheap electronic components, computer accessories etc. Some Chinese / Hongkong sellers seem reliable and fast. I am moving away from eBay stores cuz there are more and more Chinese online stores that sell these sheat very cheaply (eg. DealExtreme).
Yes eBay seller feedback can be faked - there are lots of ppl who can pretend to be buyers and write positive feedbacks to any seller who pays them - when you check these fakers' buyer feedback, you may see a wide variety of products they have "bought" (ie. writing fake feedbacks for the sellers), which are really indistinguishable from real buyers!
However, buyer feedbacks are the best and really only indicator of the seller's reputation. That "Gold member seal of approval" means sheat, probably generated from the same feedback numbers which can be faked.