AOBC, parent company of Smith & Wesson reported terrible quarterly results after market close. The stock is currently down over 10% in after hours trading. This follows Remington Arms announcement last month that they are seeking protection under Chapter 11, and Sturm Ruger's lower than expected report on Feb 22.
The phenomenon of having an anti-gun Administration (under Democrats) was an increase in gun sales as gun advocates rushed out to buy weapons that they feared would face bans in the future. So the decline under Trump can be explained by a reversal in this fear (i.e. no need to rush out to buy because nothing is going to be banned). So it's true irony that the best Administration for the gun lobby is an anti-gun one. But is there more going on here? Has America reached what I'll call "Peak Gun" where the market is finally showing signs of saturation?
And for conspiracy theorists - was Trump's utterances of an "assault rifle ban" simply a ploy to increase gun sales?
The phenomenon of having an anti-gun Administration (under Democrats) was an increase in gun sales as gun advocates rushed out to buy weapons that they feared would face bans in the future. So the decline under Trump can be explained by a reversal in this fear (i.e. no need to rush out to buy because nothing is going to be banned). So it's true irony that the best Administration for the gun lobby is an anti-gun one. But is there more going on here? Has America reached what I'll call "Peak Gun" where the market is finally showing signs of saturation?
And for conspiracy theorists - was Trump's utterances of an "assault rifle ban" simply a ploy to increase gun sales?
