Figuring out social media?

[wazup]

I have a couple websites and know that social media is a big part of promoting them. I make regular posts on fb but how do I get followers, do I have to advertise, do I send out friends requests, or like other pages??

What about Twitter and some of the others, are they important? If I post something does it go to followers pages. I've watched a few youtube vids but still lost.

Can anyone provide a detailed list of an effective social media campaign???

 

[explorerzip]

I heard that www.socialmediaexaminer.com/ is a good place to start. They have a free report you can download for some potentially useful information.