...and they charge 20% interest plus anywhere from 1.5 to 4% of the original purchase to the merchant s well.
So 10% writedowns are easy to take when you are making 21-25% a year on every purchase!
That is an incorrect assumption
You are assuming:
1. Everyone of their card holders does not pay down the outstanding balance
The vast majority do pay down their outstanding monthly balance
2. The balance for all the purchases is not paid for one year.(In-order to apply the 20% interest)
There are minimum monthly payments for all outstanding balances
3. A 4% merchant discount is higher than any thing I have heard of. More like 1.5 to 2.5%
The CC processing companies such as VISA & Master card take the majority of that
The company funding the card (eg RBC , Sears, Canadian Tire) will get 1% if they are lucky
4. You have to subtract the cost of funding the purchase to begin with
For purchases that are paid off 28 days later (when responsible consumers pay their outstanding balances) the companies receive no revenue other than the merchant discount, yet have to fund the purchase
It does not sound like much, try funding a $200 MM worth of purchases per month
5. The interest is booked (i.e added onto your balance), but CC companies do not receive that cash until the balance is paid down
6. Bad debts are a fact of life when you lend half a million people money by issuing them credit
Accounts overdue by 9 months are usually sold off to collection agencies for $0.10 to 0.50 on the dollar.
You will not make a lot of money if you lend someone $100 and then get back only $25 some 9 months later.
The trick in this business is to give credit to the select group of customers who will eventually pay off the balance, after a significant amount of interest has accumulated.
Give too much credit to those that pay the balance off when its due & you do not make any revenue, yet incur the funding and processing costs.
Give too much credit to those that never pay & you go out of business quickly
Post-recession the % of write-offs has increased a lot, so these companies are not rolling in the $ as they were before